Free UTM
Link Builder
Build UTM campaign tracking URLs in seconds. 6 channel presets, all 5 UTM parameters, live preview, one-click copy — and a built-in URL shortener to clean up the result.
No account needed. Sign up free for click analytics on your UTM links.
Shortened → alshorty.com/go/summer
UTM data preserved · clicks tracked
5
UTM parameters
source, medium, campaign, term, content
6
Channel presets
email, social, PPC & more — one click
$0
Price, forever
no account, no watermark
∞
Links you can tag
any URL, any campaign
Everything included free
More than just a UTM form.
A complete campaign toolkit.
All 5 UTM parameters
Source, medium, campaign, term, and content — all fields in one form. Live URL preview updates as you type.
6 channel presets
One-click presets for Email, Instagram, Google Ads, Facebook Ads, LinkedIn, and Twitter/X. Auto-fills source and medium correctly.
Copy with one click
Hit Copy URL and your full UTM-tagged link is on your clipboard instantly. No selecting, no highlighting.
Shorten the UTM link
Long UTM links look messy on social. Paste yours into Alshorty's shortener and get a clean branded link — click tracking included.
UTM analytics in dashboard
Pro users see clicks grouped by utm_source, utm_medium, and utm_campaign automatically — no manual filtering in GA.
Consistent naming enforced
The tool auto-lowercases and trims your parameters so you never end up with "Google" vs "google" splitting your data.
Works with any URL
Any destination URL — your homepage, a landing page, a product page, or an Alshorty SmartPage. No restrictions.
Shorten + track combined
Shorten your UTM link on Alshorty and every click is tracked with country, device, and referrer — on top of GA UTM data.
A tagged, shortened link in under 60 seconds
Paste your URL
Any landing page, product page, blog post, or Alshorty SmartPage URL.
Pick a preset or fill
Tap a channel preset (Email, Instagram, Google Ads…) or fill source and medium manually.
Name your campaign
Add utm_campaign, utm_content, and utm_term to get granular about what you're promoting.
Copy and shorten
Copy the full UTM URL — or paste it into Alshorty's shortener for a clean, trackable link.
Shorten your UTM link — then track every click
A raw UTM URL looks like spam when posted on social media. Shorten it with Alshorty to get a clean branded link. Every click is tracked with country, device, and referrer — on top of whatever GA shows you from the UTM tags themselves.
8,421
Total clicks
Top source
💻 Desktop
Top device
summer-launch
Campaign
Where marketers use UTM links
Email campaigns
Tag every link in your newsletter with utm_source=email and utm_medium=newsletter. See exactly which emails drive traffic.
Social media posts
Use presets for Instagram, LinkedIn, and Twitter. Compare which platform sends the most engaged visitors.
Paid ads (PPC)
Tag Google Ads and Facebook Ads with utm_medium=cpc and a specific campaign name. Calculate true ROAS in Analytics.
Influencer campaigns
Give each creator a unique utm_content value. See which influencer drives the most conversions without asking them.
Print & offline
Add a UTM link behind a QR code on flyers and posters. Track how many offline visitors become online customers.
A/B testing CTAs
Use utm_content=button-top vs utm_content=button-bottom to measure which CTA placement converts better.
Alshorty UTM builder vs other tools
Most tools stop at the URL. Alshorty keeps tracking after the click.
| Feature | AlshortyYou're here | Others |
|---|---|---|
| Free to use | ✅ Most are free | |
| All 5 UTM parameters | ✅ Yes | ✅ Yes |
| Channel presets (6) | ✅ Free | ⚠️ 2–3 typically |
| Live preview as you type | ✅ Free | ⚠️ Some only |
| One-click copy | ✅ Free | ✅ Most |
| URL shortener built in | ✅ 50 links/mo | ❌ Separate tool |
| Click analytics on UTM links | ✅ Free (7 days) | ❌ GA only |
| UTM data grouped in dashboard | ✅ Pro | ❌ Never |
| QR code for UTM link | ✅ Auto | ❌ Separate tool |
| No account needed | ✅ Yes | ⚠️ Some require signup |
Frequently asked questions
What is a UTM builder and why do marketers need one?
A UTM builder (also called a UTM generator or campaign URL builder) is a tool that appends UTM tracking parameters to any URL. These parameters tell Google Analytics exactly where a visitor came from — which platform, which campaign, which ad variation. Without UTM parameters, most traffic from emails, social posts, and paid ads shows up as "Direct" in Analytics, making it impossible to measure true campaign ROI.
Why shorten your UTM link before sharing
A fully tagged UTM URL can easily exceed 200 characters. Sharing that on Instagram, LinkedIn, or in an email looks unprofessional and raises spam concerns. Shortening the UTM link with Alshorty gives you a clean branded URL — while the UTM parameters are preserved in the destination URL. Alshorty also layers its own click tracking on top, giving you country, device, and referrer data independently of Google Analytics.
UTM best practices for 2026
Always use lowercase and hyphens — never spaces or camelCase. Establish a consistent naming convention across your team before your first campaign and document it. Use utm_content to A/B test creative variations. Use utm_term only for paid search keywords. And always shorten UTM links before putting them in social bios, QR codes, or email footers — the shorter and cleaner the link, the higher the click-through rate.