Free UTM Builder
Build campaign tracking URLs with UTM parameters for Google Analytics.
Traffic source
Marketing channel
Campaign name
Ad variation
Paid keyword (optional)
What are UTM parameters?
UTM parameters are tracking tags added to a URL to help you understand where your traffic is coming from. They are widely used in Google Analytics to measure campaign performance, marketing channels, and user behavior.
Why use a UTM builder?
Without UTM parameters, most traffic appears as "Direct" in analytics tools, making it difficult to measure campaign success. A UTM builder ensures your links are structured correctly and consistently.
- Track marketing campaigns accurately
- Measure ROI of ads and promotions
- Understand which platforms drive traffic
UTM parameters explained
- utm_source — Where traffic comes from (Google, Facebook, Email)
- utm_medium — Marketing channel (CPC, social, email)
- utm_campaign — Campaign name (sale, launch, promo)
- utm_content — Ad variation (banner, button)
- utm_term — Keywords (used in paid ads)
Best practices for UTM tracking
- Use consistent naming conventions (lowercase, no spaces)
- Avoid duplicate or messy campaign names
- Always include source and medium
- Shorten long UTM links for better sharing
Example UTM URL
https://example.com?utm_source=google&utm_medium=cpc&utm_campaign=spring-sale